In the second half of this year, the arrival of Xitui Intelligent CRM is a big shock for the domestic 2B market. Xitui intelligent CRM can effectively improve sales pain points and improve sales efficiency, so it is favored by salesmen. Among them, the idea of "intelligent new retail" put forward by Xitui is also widely concerned by many people.
When it comes to "smart new retail", many people may associate it with Ma Yun's "new retail" concept.So, what's the difference between them? Recently, the author carried out a systematic comb of the two, they found that although they have many similarities, they are really not the same thing. First, let's look at the new retail business.
What is new retail?
In general, it is data-driven to transform the retail form of the model through the development of new technology and user experience upgrade,.
Ali group CEO Zhang Yong (another name: Xiaoyao Zi) has once given the official definition of "new retail". Generally speaking, there are two sentences: 1. Big data drives the reconstruction of people, goods and markets; 2. Digital upgrading and transformation of traditional commerce.
This is the theoretical level, and today is the best summary from abstract to concrete. Data, reconstruction, digitization and upgrading have also become the four most frequently used concepts in analyzing and interpreting new retail articles in the past two years.
What is smart new retail?
To a certain extent, "Smart New Retail" can be seen as a new retail on the basis of Xitui, retail game re-optimization and re-upgrade, but they still have many differences.
1. Xitui's new intelligent retail advocates "de-centralization", that is, removing the central platform and making the sales people-oriented, using a small business card integrated with sales, management, fission, CRM functions to maximize social business opportunities;
2. Xitui also introduces artificial intelligence and big data technology into the sales management CRM, which makes the system smarter, and the participation of artificial intelligence greatly reduces the workload of the salesman and improves the sales conversion rate.
3. In addition, Xitui is the FCRM model, based on the WeChat applet platform, making it have natural social attributes and open external flow advantages, as well as fission genes, so it is more suitable for marketing promotion.
How can new retail sales be promoted?
Powerful user analysis
Xitui Artificial Intelligence technology can not only communicate with customers intelligently, but also learn from the chat content of customers, and combined with customer preferences, portraits, behavior trajectories to predict customer needs. With the strong AI technology, the new CRM system will achieve:
1. Customer portraits
2. Defining customer behavior patterns
3. Customer follow-up reminders
4. Providing real-time customer service support
5. Processing and learning from the information collected
Accurate transaction forecast
Have you ever wondered: Every time you browse a product on Taobao, other web ads will prompt for similar products. This is the characteristic of machine learning algorithm, which can predict what you like. For Xitui Artificial Intelligence algorithm, it can not only predict what customers like, but also predict what customers want, and ultimately benefit the enterprise.
Xitui Intelligent CRM through the collection, collation and analysis of massive data, can provide a basis for the next step for enterprises, which is very helpful for the high-frequency consumer industry, especially for those enterprises lacking excellent sales staff has an important guiding role.
We Chat without app
Now, WeChat is the main platform for communication between people, the first step is to add WeChat friends, however, this action is a lot of customer disgust, salespeople are extremely helpless. If you can chat without friends on WeChat, that will be a great help to sales.
Xitui Intelligent CRM with chat system, chat communication without jumping, no need to download APP, no need to add other WeChat friends, simple and convenient. Sales in the small program can take the initiative and send messages to visitors, when customers are not in the small program, the message will also appear in the form of "service notification" on the other side of the WeChat app interface, greatly reducing the disturbance to customers, so that customers feel better use.
More marketing is activated
Promoting artificial intelligence can also help enterprises tap their customers' potential and enhance their competitive edge. For example, Xitui Artificial Intelligence will record which channel each customer comes from, which can let the enterprise know which channel helps to improve revenue, so as to be able to more scientifically and rationally co-ordinate the company's resources and carry out marketing activities. It can also open off-line physical stores and online marketing, customers snatch coupons on business cards, enjoy discount shopping in off-line physical stores, pay in physical stores, etc., so that enterprises accumulate their own fan groups. Regular coupons and red packets can also be issued to customers to promote repeat purchase.
In addition, for business managers, all the sales data is clear at a glance, can better grasp the intention of customers visited in real time, and through the sales funnel to calculate the scientific possibility of customers to help sales quickly promote the transaction. For salespeople, they can find high-quality customers and sales leads from the customer information feedback system in real time, so as to facilitate the development of targeted sales services. Sales data are all enterprises, sales turnover, customer data will not be lost.
At present, before the new retail, the whole industry has been ready through mobile payment, O2O model,the thriving local instant lifestyle, industry micro-technological innovation, industrial policy support, talent pooling, resident consumption capacity, urbanization process and so on. All these paved up the perfect infrastructure for the new smart retail of Xitui.