今年下半年，对于国内2B市场来说，喜推智能CRM的到来，是一个足够震撼的大事。喜推智能CRM能有效改善销售痛点，提升销售效率，因而受到销售员的青睐。其中，喜推提出的"智能新零售"理念，更是受到了人们的广泛关注。

说到"智能新零售"，许多人可能会把它和马云的"新零售"概念相联系和比较。那么，它们有什么区别呢？ 近日，笔者对二者进行了一次系统梳理，发现它们虽然有很多相同，但还真不是一回事！首先，我们来看新零售。

什么是新零售？

简单来说，就是以数据为驱动，通过新科技发展和用户体验的升级，来改造零售业形态的模式。

阿里集团CEO张勇（花名：逍遥子），曾经对"新零售"给出过官方定义。大致总结起来有两句话：1、大数据驱动人、货、场的重构； 2、传统商业的数字化升级改造。

这是理论层面直到今天来看，也是相对从抽象到具象的最好总结。数据、重构、数字化、升级改造，也成为这两年分析解读新零售文章使用频次最高的四个概念。

什么是智能新零售？

某种程度来说，"智能新零售"可以看做是喜推在新零售的基础上，对零售玩法的再优化和再升级，但是他们还是有着诸多不同。比如说：

1、 喜推的智能新零售提倡"去中心化"，即去除了中心平台，让销售人人化，用一张集成了销售、管理、裂变、CRM功能的小程序名片，最大化挖掘社交商机；

2、 喜推还在销售管理CRM中引入人工智能和大数据技术，使这个系统更加聪明，人工智能能的参与，大大减轻了销售员的工作量，并能提高销售转化率；

3、 此外，喜推是FCRM模式，基于微信小程序平台，使它具有天然的社交属性和开放的外部流量优势，兼以裂变的基因，因此更适合营销推广。

喜推智能新零售怎么样赋能销售？

强大的用户分析

喜推人工智能技术不仅可以与客户智能沟通，还能从客户的聊天内容中学习，并且结合客户的偏好、画像、行为轨迹等来预测客户需求。正式凭借着强大的人工智能技术，喜推新零售CRM系统将做到：

1、为客户画像2、定义客户行为模式3、客户跟进提醒4、提供实时客服支持 5、处理并从收集的信息中学习

准确的成交预测

你是否曾经为此感到惊讶：每次你在淘 宝浏览完某个产品后，其他的网页广告也会提示类似的产品。而这就是机器学习算法的特点，它能预测你喜欢什么。对于喜推人工智能算法来说，它不仅能预测客户喜欢什么，还能预测客户要什么，最终让企业受益。

喜推智能CRM通过对海量数 据的采集、整理、分析，能为企业下一步提供依据，这对于高频消费行业很有帮助，尤其是对那些缺乏优秀销售人员的企业具有重要的指导作用。

不加好友聊微信

现在，微信是人们之间沟通的主要平台，首先第一步就是加微信好友，然而，这个动作却是很多客户反感的，销售员也是无奈至极。如果能在微信上不加好友就能聊天，那将对销售产生很大的帮助。

喜推智能CRM自带聊天系统，聊天沟通无需跳转，无需下载APP，无需添加对方微信好友，简单便捷。销售在小程序内就可以主动和访客发消息，当客户不在小程序内时，消息也会以"服务通知"的形式出现在对方微信的聊天界面，大大减少对客户的扰，让客户的使用感受更佳。

更多营销玩法被激活

喜推人工智能还能帮助企业挖掘客户购买潜力，加强自己的竞争优势。比如，喜推人工智能会记录每个客户来自哪个渠道，这能让企业了解哪些渠道有助于提高营收，从而能够更科学合理的统筹公司各项资源，开展营销活动。还能够打通线下实体店和线上营销，顾客在名片上抢优惠券，到线下实体店享受优惠购物，在实体店扫码支付立减等，让企业积累起自己的粉丝群。还可以定期给客户发放优惠券、红包等，促进复购。

此外，对于企业管理者来说，企业所有的销售数据一目了然，更能实时掌握所拜访客户的意向，并通过销售漏斗科学算出客户的成交可能性，帮助销售快速促进成交。对于销售人员来说，他们能从系统实时反馈的客户信息中，找到高质量客户和销售线索，便于开展针对性的销售服务。销售数据都是企业的，销售离职，客户数据也不会丢失。

当前，在新零售之前的全行业，已经通过移动支付、O2O模式、本地即时生活方式兴盛、行业微观技术创新、产业政策扶持、人才汇集、居民消费能力提升、城市化进程等方面做好了准备，这些都为喜推智能新零售铺好了完善的基础设施。

In the second half of this year, the arrival of Xitui Intelligent CRM is a big shock for the domestic 2B market. Xitui intelligent CRM can effectively improve sales pain points and improve sales efficiency, so it is favored by salesmen. Among them, the idea of "intelligent new retail" put forward by Xitui is also widely concerned by many people.

When it comes to "smart new retail", many people may associate it with Ma Yun's "new retail" concept.So, what's the difference between them? Recently, the author carried out a systematic comb of the two, they found that although they have many similarities, they are really not the same thing. First, let's look at the new retail business.

What is new retail?

In general, it is data-driven to transform the retail form of the model through the development of new technology and user experience upgrade,.

Ali group CEO Zhang Yong (another name: Xiaoyao Zi) has once given the official definition of "new retail". Generally speaking, there are two sentences: 1. Big data drives the reconstruction of people, goods and markets; 2. Digital upgrading and transformation of traditional commerce.

This is the theoretical level, and today is the best summary from abstract to concrete. Data, reconstruction, digitization and upgrading have also become the four most frequently used concepts in analyzing and interpreting new retail articles in the past two years.

What is smart new retail?

To a certain extent, "Smart New Retail" can be seen as a new retail on the basis of Xitui, retail game re-optimization and re-upgrade, but they still have many differences.

1. Xitui's new intelligent retail advocates "de-centralization", that is, removing the central platform and making the sales people-oriented, using a small business card integrated with sales, management, fission, CRM functions to maximize social business opportunities;

2. Xitui also introduces artificial intelligence and big data technology into the sales management CRM, which makes the system smarter, and the participation of artificial intelligence greatly reduces the workload of the salesman and improves the sales conversion rate.

3. In addition, Xitui is the FCRM model, based on the WeChat applet platform, making it have natural social attributes and open external flow advantages, as well as fission genes, so it is more suitable for marketing promotion.

How can new retail sales be promoted?

Powerful user analysis

Xitui Artificial Intelligence technology can not only communicate with customers intelligently, but also learn from the chat content of customers, and combined with customer preferences, portraits, behavior trajectories to predict customer needs. With the strong AI technology, the new CRM system will achieve:

1. Customer portraits

2. Defining customer behavior patterns

3. Customer follow-up reminders

4. Providing real-time customer service support

5. Processing and learning from the information collected

Accurate transaction forecast

Have you ever wondered: Every time you browse a product on Taobao, other web ads will prompt for similar products. This is the characteristic of machine learning algorithm, which can predict what you like. For Xitui Artificial Intelligence algorithm, it can not only predict what customers like, but also predict what customers want, and ultimately benefit the enterprise.

Xitui Intelligent CRM through the collection, collation and analysis of massive data, can provide a basis for the next step for enterprises, which is very helpful for the high-frequency consumer industry, especially for those enterprises lacking excellent sales staff has an important guiding role.

We Chat without app

Now, WeChat is the main platform for communication between people, the first step is to add WeChat friends, however, this action is a lot of customer disgust, salespeople are extremely helpless. If you can chat without friends on WeChat, that will be a great help to sales.

Xitui Intelligent CRM with chat system, chat communication without jumping, no need to download APP, no need to add other WeChat friends, simple and convenient. Sales in the small program can take the initiative and send messages to visitors, when customers are not in the small program, the message will also appear in the form of "service notification" on the other side of the WeChat app interface, greatly reducing the disturbance to customers, so that customers feel better use.

More marketing is activated

Promoting artificial intelligence can also help enterprises tap their customers' potential and enhance their competitive edge. For example, Xitui Artificial Intelligence will record which channel each customer comes from, which can let the enterprise know which channel helps to improve revenue, so as to be able to more scientifically and rationally co-ordinate the company's resources and carry out marketing activities. It can also open off-line physical stores and online marketing, customers snatch coupons on business cards, enjoy discount shopping in off-line physical stores, pay in physical stores, etc., so that enterprises accumulate their own fan groups. Regular coupons and red packets can also be issued to customers to promote repeat purchase.

In addition, for business managers, all the sales data is clear at a glance, can better grasp the intention of customers visited in real time, and through the sales funnel to calculate the scientific possibility of customers to help sales quickly promote the transaction. For salespeople, they can find high-quality customers and sales leads from the customer information feedback system in real time, so as to facilitate the development of targeted sales services. Sales data are all enterprises, sales turnover, customer data will not be lost.

At present, before the new retail, the whole industry has been ready through mobile payment, O2O model,the thriving local instant lifestyle, industry micro-technological innovation, industrial policy support, talent pooling, resident consumption capacity, urbanization process and so on. All these paved up the perfect infrastructure for the new smart retail of Xitui.

核心关键词：人工智能名片